Aditi Divekar, Arnab Dutta And Amritha Pillay

Stories by Aditi Divekar, Arnab Dutta And Amritha Pillay

Why advertisers are spellbound by IPL

Why advertisers are spellbound by IPL

Rediff.com   5 Apr 2018

As many as 80 brands are riding the digital and television broadcast this year.

Young India can make us a $4 trillion economy

Young India can make us a $4 trillion economy

Rediff.com   27 Mar 2018

India on track to be third largest consumer economy by 2025.

Inside story: What goes into a packet of Maggi

Inside story: What goes into a packet of Maggi

Rediff.com   15 Mar 2018

From farm to kitchen: Nestle reveals Maggi's secret recipe.

Can OnePlus grab the No 1 spot in India's premium smartphone market?

Can OnePlus grab the No 1 spot in India's premium smartphone market?

Rediff.com   14 Mar 2018

By the end of 2017, the Chinese firm had emerged as the fastest growing brand after posting 343 per cent growth with 19 per cent market share for the full year.

How Brand Adani plans to go for an image change

How Brand Adani plans to go for an image change

Rediff.com   5 Mar 2018

Under political fire and ecologists' ire, the group hires Suhel Seth, who will work closely with the promoters and the social media, corporate communications and external public relations team.

India Inc shops abroad for cheaper coal

India Inc shops abroad for cheaper coal

Rediff.com   12 Feb 2018

Between 2007-08 and 2017-18, the number of countries they imported steam coal from has increased from six to 12.

Is Chinese invasion of India's mobile phone market over?

Is Chinese invasion of India's mobile phone market over?

Rediff.com   6 Feb 2018

The number of new entrants is decreasing since 2015, as Indian market matures

Nestl now out to woo man's best friend

Nestl now out to woo man's best friend

Rediff.com   30 Jan 2018

Nestle aims to shed the 'food and beverages company' tag; enters rapidly-growing petcare market in India

Forget Aadhaar, protect your phone first

Forget Aadhaar, protect your phone first

Rediff.com   25 Jan 2018

From your fingerprint to most private images and financial info -- all your privacy is under constant threat from hackers.

Road construction companies go hi-tech; plan to use robotic flagmen

Road construction companies go hi-tech; plan to use robotic flagmen

Rediff.com   24 Jan 2018

The use of such robots can not only save lives but can also help road construction companies cut down on labour costs.

Why Apple may have to rewrite India growth plan

Why Apple may have to rewrite India growth plan

Rediff.com   9 Jan 2018

To promote localisation of manufacturing and reduce its import bill, the government increased basic customs duty on mobile handsets - from 10 per cent to 15 per cent.

Smartphone sales growth slows to 14% in 2017

Smartphone sales growth slows to 14% in 2017

Rediff.com   5 Jan 2018

Trends like bundled offers and 4G-LTE feature phones could become mainstream in 2018

BJP back in Gujarat a positive for Tata, Adani power plants

BJP back in Gujarat a positive for Tata, Adani power plants

Rediff.com   31 Dec 2017

The negotiations for a bail-out of the two plants could see continuity though a weakened BJP majority is a cause of concern among analysts, says Amritha Pillay.

As temperature dips, sales of winter products surge

As temperature dips, sales of winter products surge

Rediff.com   28 Dec 2017

After 2 years of lull, sale of winter products like heaters and woollens grow in double-digit

RInfra will soon be debt-free at standalone level

RInfra will soon be debt-free at standalone level

Rediff.com   22 Dec 2017

The company will now focus on value creation for shareholders in the defence and construction businesses.

The secret behind Xiaomi's success in India

The secret behind Xiaomi's success in India

Rediff.com   18 Dec 2017

The Chinese smartphone maker's focus on offline retail has helped it overtake Samsung in top 50 cities in India.

Why Procter & Gamble put India on backburner

Why Procter & Gamble put India on backburner

Rediff.com   15 Dec 2017

With India contributing only 2% to its revenues, the multinational is focusing more on key markets like the US and China.

Apple's India growth @ 6-year low

Apple's India growth @ 6-year low

Rediff.com   13 Dec 2017

Revenue share from India has inched up to nearly 0.8 per cent of its global sales. The revenue growth rate is in stark contrast to the firm's performance in volume terms.

Nokia is back but will its smartphone conquer?

Nokia is back but will its smartphone conquer?

Rediff.com   4 Dec 2017

The once-popular brand plans to try its luck in the smartphone market with reliability as its key proposition.

Labour pain for India's infra sector

Labour pain for India's infra sector

Rediff.com   1 Dec 2017

The labour force at large has turned less needy, due to various government financial incentives and freebies.